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Video gaming and Social Media Marketing Could Help Stop HIV in At-Risk Gay Guys


Photo: Jonathan Kitchen/Getty Images

Long afterwards the top associated with United states

HELPS

situation,

HIV

is still a major problem among homosexual males, who’re diagnosed with the illness for a price “more than 40 occasions that of women and more than 44 occasions that different males,” as a
previous paper
within the

Diary of Hospital Internet Research

explains. The report, a study of several tech-driven how to reduce the rate of

HIV

contained in this at-risk populace, points toward the next generation of (ideally) effective


treatments.

nudate

There are numerous fascinating solutions in the pipeline, as the learn’s
press release details
:


One interactive site, Sexpulse, created by medical researchers and pc experts to a target men exactly who seek intimate partners on line, effectively reduced risky intimate behaviors. Another web site, Keep Writing! (

KIU

), utilized video gaming in reducing rates of exposed anal intercourse. A 3rd initiative, an online game, helped mitigate shame noticed by some teenagers who have sex with men, even though the reduction in dangerous sexual conduct was not statistically


significant.

The process let me reveal much less about

what

message to supply, considering that the basic principles of how

HIV

and

AIDS

work happen rather well-publicized now, than just how to deliver it, since just explaining that a conduct is dangerous can often be not adequate to change


it.

It’s important to mention that this doesn’t only connect with homosexual men; people take part in a number of unsafe habits, from substance abuse to overeating to cigarette smoking to having sedentary lifestyles, despite being told they are harmful. That’s why practical question of ways to get individuals to generate healthier decisions is actually a huge part of issue for public-health scientists — designing a highly effective conduct intervention could be an extremely complicated course of action. (we will end up being publishing a lengthier, much more in-depth article about this subject matter


soon.)

Some of the most beneficial strategies logically target social support systems â€” peer pressure can impact united states in many ways additional is attractive often cannot. This was borne call at the


overview:


On social media sites such Twitter and Twitter, prominent individuals can spread

HIV

-prevention emails to their buddies and followers. The posting of real information about

HIV

screening via reliable resources on a social media did actually increase requests for

HIV

testing packages, one learn discovered. Another research discovered that using opinion leaders to disseminate

HIV

-prevention details via social media sites may increase examination rates and bolster condom usage during anal sex with associates located


using the internet.


It’s a tremendously unusual quirk of real thinking that presentation the same old information in a slightly different method may cause definitely better outcomes. Thankfully, experts are starting to exploit


this.